Wednesday, August 20, 2008

Brand Shout: Upper Echelon Shoes!

W e d n e s d a y , A u g u s t 2 0, 2 0 0 8
It's been a minute since we've discussed streetwear here on The B.O.P., and it's going to be a little longer because we're going to talk about something that's been on my mind lately: Shitty shoes.

Enter UES, or Upper Echelon Shoes if you have absolutely no discerning taste.

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Doesn't look that bad, right? Got a little bit of a G-unit thing going on, maybe it's a future Crooks and collabo, dunno. BUT THEN IT HITS YOU: it costs 155 dollars.

155 dollars wholesale.

It retails for $350.

Now you're gonna do exactly what I did, rationalize. It's a hi top, so they do cost a little bit more, kay. Maybe you realize that this "pinnacle (that means top) of design footwear" has been "hand selected with an emphasis on superior quality (?), comfort (...) and style (???)." Not really, but I guess. It's been worn by fashion icon Diddy (swoon!), okay that helps. OH, and IT HAS SHOE LACES THAT ARE MADE OF GOLD.

That's right, streetwearriors Gabriel Urist (double swoon!) crafts all the laces himself. Which makes sense. Cuz everybody wants laces that can't be tied and are made of precious metals.

Take notes if you're in the shoe design biz: the pinnacle is gold laces that can't be tied. Doesn't matter if you've been making sloppy mash-ups defacing the greatest player of all time or you're collaborating with the Kool-aid man. You're both wrong. Gold laces.

--Ira

PS: The UES server crashed when I visited the site, so I could only look around a little bit. I'm assuming that the site operator was online too, bringing the total number of visitors to the unexpected number of two. Chaos erupted.



1 comment:

Anonymous said...

I'm gonna assume that that sloppy mash-ups comment was a direct shot (ouch!)

I happened across these in L.A. the week before last, and was definitely shocked that they used chain laces. Not a good look. You're right, they don't make any attempt at being tied.