adidas Village....

So Mikey and I hit up some good fellas over at adidas today.

The "adidas Village" is actually just 10 minutes from my place...and it's really nice. It used to be a hospital but they bought the property and renovated it in 2001. Our good friend Kelly's dad was actually on the team that re-designed the existing buildings. I really like the feel of it and the buildings are pretty sweet with a different design aesthetic than your usual corporate setting. Not uber-conservative like a Reebok...and not arrogantly sprawling like at Nike...it's a nice mix of low-key and sporty. Notice the Three Stripes building in blue...there's a rec center & full court hoop inside.

We swooped over and checked in about story ideas and future shoes...DEFINITELY excited about some adi stuff in the near future.




Adidas did a thing called the Left-Right Project....and sure enough they got the shoes on full display out front.


Hopefully we can get more adi coverage going w/ SC...definitely some good stuff in the works.

-Nick