Wednesday, May 14, 2008

Streetwear 101: Limited Edition


Hello boys and girl, and welcome to the first edition of Streetwear 101. Have you been hoping to enter the streetwear movement, but are just too afraid you won't be able to grasp the cultural shifts and intricacies of this vapid and dying marketplace? If you said yes, then Streetwear 101 is for you!

Limited Edition
n.
Any product that has a number (and sometimes not!) attached to it, thus by increasing its desirability.

ex: I just bought these awesome limited edition SB's. They're based on teen wolf.

















"A limited edition shoe."

Remember a product can only be trumped by another item in the same category that is more limited then the first product. As beginners in the marketplace, I recommend that you adhere strictly to numbered products and footwear. This will give you a solid and generally accurate indicator of who you're better then. In the event that your product is as limited as someone else's, the tie breaker goes to a collaboration. In the event that both products are equally limited and collaborated, the winner goes to the collaborator who has the most perceived value in the market place. That is why BapexBatman Bapestas will beat ReebokxKool-aid Reeboks.


















"Three sneaker rivals prepare to do battle as an overmatched competitor looks on."

Of course, there are other more advanced reason why one's products will decimate someone else's and we'll discuss those more in depth in the future.

To start I recommend spending at least 40 hours online memorizing which shoes are/aren't collaborations. This will allow you to spot weaker opponents which your collaboration shoes will make asserting their dominance over an easy task. A common tactic is going after brightly colored shoes with no name attached to them. They offer no value and are an easy target. After you are sufficient at this you may go up against collaborations and other limited products.

Note: Under no circumstances are you to go against Hiroshi Fujiwara products, they may be plainly colored but are a nearly unbeatable opponent.

--Ira


1 comment:

Anonymous said...

Haha...Good call. 40 hours of memorization is a must. My favorite thing about the forums is visiting Collection posts and some dude saying something like, "Good start, but where's the Jordan heat?" Or, "Not enough SB's/Jordans."

But--I'm Jeremy. I make GR's look good.