Yes, friends, Nike has begun strong arming their way into the streetwear market. The athletic giant, who has never been known for their cool apparel, has apparently noticed a total lack of creativity in the market place. Knowing this is their strong point they've struck while the irons hot.
White AF-1 can jump tee
Overall this tee is a winner. They've taken the White Men Can't Jump title and changed it into something totally...odd. Let's forget the logistics of the statement for a minute. This tee looks to be a runaway winner. Lack of creativity? Covered. Cost effectiveness? It's a two color screen on a white body! Reappropriation? Oh yeah! Gaudiness? Ohh...the white body kinda kills it. I guess it's really a catch 22. White bodies are the cheapest, but tangerine is one of the most expensive colors. At least the font is really big...
Lack of creativity: 9
Gaudiness: 3
Cost effectiveness: 9
Reappropriation: 10
Overall streetwear scale grade: 7.6/10
Shoes tee
Come on, what did you expect? It's names of shoes. Their own shoes. On the front of a tee. With one spelled wrong.
Lack of creativity: 10
Gaudiness: 7
Cost effectiveness: 8
Reappropriation: 4
Overall streetwear scale grade: 7/10( I've seen shirts much more streetwear)
Ready to be Fly tee
This one is the gem of the collection. A four colored tee screened on the front and back that manages to not only take royalties away from a dead man's family (Art Alexakis would campaign against this kind of stuff), but also takes gaudiness to new heights! Oh, only the back is pictured; the front reads "Ready to be fly". I forgot to take pics ('cause its bullshit!).
Lack of creativity: 8
Gaudiness: 10
Cost effectiveness: 8
Reappropriation: 10
Overall streetwear scale grade: 9/10
--Ira
Friday, April 4, 2008
Critiquing Nike's new apparel line!
Subscribe to:
Post Comments (Atom)
3 comments:
While Nike is apparently taking over the streetwear market...what you're sadly missing is their impending BLOW to all that the athletic apparel industry has ever known to exist.
What better way to market Kobe than w/ the help of these stunning design cues:
http://i32.tinypic.com/12164op.jpg
http://i29.tinypic.com/14280i9.jpg
And yes, for those of you who don't speak Nike and are left wondering about that 2nd shirt...it reads "I PENIS KOBE"
- nick
I often question who's in charge over in Beaverton...With this hodge podge collection and the Jordan "Skate Shoes", Nike's on a righteous path to success. How can they create product that's so dope (the XX3) and come at us with this?
And Nick, it appears as if Kibbles is still being punished for that night in Colorado...The Shizoko (?-forget what it's called) logo forever signifies that fateful night when Kobe over penetrated, (what's new) and shot one off in 22 seconds (I think wea all know Kobe's quick on the gun. At the same time, he's never one to turn the rock over due to a shot clock violation.)
-Jeremy
Wow this is a great resource.. I’m enjoying it.. good article
Post a Comment