East Coast-West Coast Beef!!

One is left and one is right. This describes our coastal territories and the pair of shoes on our feet. While more often than not they're screwing up opportunities in the sneaker world, Adidas are risk takers and world renowned innovators of marketing the exact same shoe over and over for the last 35+ years. Today I present another attempt at it and I actually think it's pretty cool. Of course Im'a bit biased being that I customize (do art) on shoes. Anyway, so Adidas commissioned 3 artists in NY and 3 artists in L.A., all of which you will know if you look at HypeBeast daily. Each group got their coastal representation (left/right) of a pair of 15 foot Adidas Superstars and were unleashed for 3 days only to square off at Venice Beach. The result is this video. What are Adidas' plans now that this has been released -- who knows! They'll probably just let it end here which is probably a good idea.

-Keith