Nike Olympic Media Summit : Day2

So Day1 wrapped up after a 13 hour day...and I was right back up at 6:45 the next morning to do it all over again.

Thank god I've been gettin in a groove of wakin up at 9 to start puttin in work....but 6:45 is too damn early.

For the day we were slated to hit up a tour of the Nike Sports Research Lab (NSRL)...then hit up the Lance Pool and interview some swimmers and then talk to some
people in apparel.













Indeed we hit up the NSRL first...and it was awesome they let us take pics cause EVERY TIME I've been in there they make guests sign a waiver of confidentiality and strictly don't allow photos...sure enough...our first stop involved a look at Nike's high speed camera set-up where they test "the world's most elite athletes."

FOR THOSE WHO MISSED WHAT THEN TRANSPIRED.

After seeing Killa Cam blow up the spot...we swung over to the Gravity-reduction machine that is WILD.


















All you do is enter the runner's weight and specifics and then enter a body weight percentile into the computer...and the machine adjusts accordingly. Treadmill x Technology collab. No wonder NordicTrack isn't poppin off anymore.

Dude weighs about 150 lbs...but while running he's only carrying 105 or so here. The machine pretty much engulfs his lower half and is able to reduce the gravity in the bag...resulting in him feeling less force. Mid-run the lab researcher hits it down to 50%...and the runner described it as feeling practically weightless while running. Pretty interesting.













Nike is CRAZY with it. Pretty much they can see at a low impact somebody's footstrike or if you're coming back from injury and want to slowly rehab -- this machine can help you out as well.


Next we headed over to the running motion capture area.

The lovely Kim did a quick mock run.


Here's the instant transfer test screen showing her footstrike impact forces.

Zoom Victory is HOT. (Hard to screw up a grey fade/neon colorway)














Then got to check out the insane Pre-Cool Vest in motion...

Bounced after that but walked by a row of materials...neon patent...Cement print rolls...black nubuck...I know...I know...all the makings for a future JordanFusion....














Instead of headin over for the Swimmer/Apparel interviews...we got swept away upstairs to the Hoops floor and saw a bunch of stuff I can't talk about. Always good seein the crew up there.

Then we hit up the Employee Store. Broke down and picked up the Spiridon AF1's and of course my standard 3 pairs of Elite Structure Base Layer Footwear Socks...and snapped a terrible sniper pic of these hot Duke Kobe III's. Some guy named Hiroshi Fujiwara was there too. His jeans were diamond studded. He would.














From there I got to go home and catch an hour nap...and then met up with the fellas downtown and we got treated to an amazing dinner at El Gaucho. My birthday was a few days later....but I'll consider this my birthday dinner. Amazing Filet + seasoned crab + lobster mashed potatoes + jack/cokes + spicy shrimp + portobello...OVER THE TOP.

We then got box seats to the Laker/Blazers game....

Kobe is a got damn beast. Dude COASTED the first 32 minutes and finished with 34/5/5. If it wasn't for Gasol and Odom combining to care less than Sheed EVER perhaps they would have had a chance.

Highlight of the night?

Definitely Greg Oden getting the most action since his 24Hour Fitness stint...shooting off foam balls (.....) into the crowd during a 4th Quarter timeout.


- Nick